Platforms like TikTok, Instagram, and YouTube:
fully control monetization flows
change algorithms without transparency
reward creators inconsistently
Micro-creators consistently receive lower compensation despite high performance.
Brands struggle to filter:
bot-generated engagement
purchased followers
artificial boost activities
view manipulation
Resulting in wasted marketing spending and inaccurate creator evaluations.
There is currently no:
blockchain-based creator identity
cross-platform scoring layer
transferable engagement reputation
Creator influence remains siloed per platform.
Last updated 2 months ago