Problem Statement

Centralized Monetization Models

Platforms like TikTok, Instagram, and YouTube:

• fully control monetization flows

• change algorithms without transparency

• reward creators inconsistently

Micro-creators consistently receive lower compensation despite high performance.

Fake Engagement Manipulation

Brands struggle to filter:

• bot-generated engagement

• purchased followers

• artificial boost activities

• view manipulation

Resulting in wasted marketing spending and inaccurate creator evaluations.

No Unified On-Chain Creator Identity

There is currently no:

• blockchain-based creator identity

• cross-platform scoring layer

• transferable engagement reputation

Creator influence remains siloed per platform.